Source Dealer Trip to Genelec HQ in Iisalmi, Finland

Last month we took a selection of our core partners to visit Genelec’s factory in Iisalmi, Finland.

Everyone on the trip had the rare opportunity to see in person the meticulous detail and care that goes into crafting every single monitor, along with an extensive itinerary of talks from R&D and product designers.

A huge thank you to Genelec for hosting everyone and inspiring our dealers. These kinds of trips form such an important part of brand building in a local market. It provides retailers with personal interactions directly with a brand; allowing them to tell their own stories and provide a unique viewpoint to their own customers.

We look forward to returning again soon with more of our dealer network.