Source Wins Genelec Award for Best Sales & Marketing in 2021

(Left to Right) Genelec Regional Business Development Manager – Andy Bensley, Source Distribution Brand Manager – Perry Swain, Genelec International Sales Manager – Michael Bohlin, and Source Distribution’s Director of Sales and Marketing – Darren Power at The Genelec Experience Centre in London, Fitzroy.

4th May 2022

Source Distribution, exclusive Genelec distributor in the UK, is proud to report that it has been presented with the award for Best Marketing & Sales Co-Operation and Networking in 2021.

This award recognises Source’s continuing commitment to working together with Genelec to ensure that our strategies and values are unified in creating a coherent and solid brand vision and identity here in the UK. Source is extremely proud to work alongside a diverse and strong national dealer network that in turn represents Genelec’s industry leading portfolio of products to an exceptionally high standard.

Over the course of the last two years, there has been a shift towards hybrid home and office working in many music and post-production facilities, as well as the launch of Dolby Atmos for Music. This in turn has led to an increased demand for scalable, accurate and easily deployable monitoring systems. As such, Source has been continuously assessing and adapting their marketing efforts to ensure it is in alignment with the industry.

Commenting on the award, Source Distribution Brand Manager for Genelec, Perry Swain said: It is a great honour to represent Genelec here in the UK and this award is a recognition of the pride and attention to detail we take in supporting Genelec as a true innovator in our industry.  We thank Genelec for this award and look forward to continued success.”

Also commenting on the award, Source Distribution Director of Sales and Marketing, Darren Power adds: “Marketing and Sales is what we do in equal measure day in and day out, so to have our work acknowledged by Genelec by way of this award is testament to the professional efforts consistently made by Perry and the team. Thanks to Genelec for this award, the support, and fantastic products!”

Genelec Regional Business Manager Andy Bensley noted: “Source continues to be an exceptional partner, their commitment and passion for what they do is second to none. Their ability to complement and amplify our message through their marketing activities has delivered some exciting campaigns and their collaborative customer-focused approach to distribution continues to bring success in the UK. Congratulations to the entire Source team.”

Genelec International Sales Manager Michael Bohlin also commented: “Source has continued to impress us as one of our leading Distributors; 2021 was a record year both in both Sales results and Marketing activities, especially the localized version of the “Create with Genelec” campaign. Some of the core elements of mutual success between partners is when they are aligned in their strategies, marketing messaging, and core values. Congratulations and well done to the entire Source team!”

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